FamilyByChoice
Your Trusted Partner in Building Families
At Family By Choice, we understand that every path to parenthood is unique. Whether you’re exploring natural fertility support, learning about IVF and other family-building options, navigating LGBTQ+ parenthood, or beginning your surrogacy journey, our platform offers a variety of expert-led courses designed to support you during these meaningful and delicate moments.
About us
Family By Choice empowers everyone on their family-building journey with inclusive, evidence-based courses.
We welcome heterosexual and LGBTQ+ couples, singles, and solo parents alike, offering clear, compassionate guidance on family-building options such as IVF, donor conception, surrogacy, and more.
Driven By Care, Led by Experts
Our curated courses are designed to give you the knowledge, tools, and emotional support you need – whether you’re just starting out or exploring more complex fertility and family-building options. With research-backed information and supportive mindset courses, each course is here to help you move forward with clarity, confidence, and compassion.
Learn and Participate At Your Own Pace
Our courses, communities and free resources in the blog section are designed to give you knowlege, tools, and emotional support your need – whether you’re just beginning your research on natural fertility support or exploring more complex paths to building your family. From research-informed medical and legal information to supportive mindset practices, our goal is to help you move forward with confidence and compassion.
Get Complete Access to Our Course Library, Live Sessions & Community
Explore Our Courses
Surrogacy Journey
IVF & Fertility Journey
Egg, Sperm & Embryo Donation
Single Parent Journey
Building LGBTQ+ Families
Natural Fertility Support
Mind and Body Preparations
How Family By Choice Platform Works?
1. Explore Your Path:
Identify your family-building journey (solo parent, couple with infertility, LGBTQ+ family, etc.).
2. Sign Up for Membership:
Join to access our courses, private communities, and support groups.
3. Start at Your Own Pace:
Not sure you’re ready for a 6-month or 1-year membership? Choose a monthly subscription to explore how our platform works.
4. Learn & Connect:
Listen to our engaging courses at your own pace, join live Q&A sessions, and stay active in our community support spaces.
5. Continue Your Family-Building Journey:
Exchange insights with your support group, your village, and share your experiences with us as your journey unfolds.
Get Complete Access to Our Course Library, Live Sessions & Community – Start Your Journey Today!
Learn from Experts
From fertility doctors and legal specialists to nutritionists and therapists – our team is here to share reliable information and heartfelt support.
Sanja Jovanovic
The visionary Co-founder and director of Family By Choice, Fertility Advocate & IVF Entrepreneur
Olga Pysana
Co-founder Family By Choice, Independent International Surrogacy Consultant
Stephen Page
Family & Fertility Lawyer, Surrogacy Law Specialist
Leading Australian family and fertility lawyer with decades of experience in surrogacy, assisted reproductive technology, and parentage law.
Stephanie M. Caballero
Esq. – Reproductive Law Attorney & Surrogacy Advocate
Nationally recognized reproductive law attorney guiding intended parents, surrogates, and donors through complex assisted reproduction journeys.
León Altamirano
Surrogacy & Reproductive Law Attorney
Pioneer in surrogacy and reproductive law in Mexico with over a decade of experience supporting international intended parents.
Anastasia Herman
International ART Lawyer, Ukraine
International lawyer and reproductive law expert helping intended parents understand global fertility and surrogacy arrangements.
Daria Harvey
Founder & Manager at your IVF Doula, Senior Embryologist
Founder of Your IVF Doula, supporting individuals and couples on their assisted reproduction journey with clarity, confidence, and science-backed insight.
Anastasiia Zahrebeleska
MD – Obstetrician-Gynecologist & Infertility Specialist, Lita Clinic
Compassionate reproductive medicine specialist providing care to individuals and couples facing complex infertility and assisted reproduction challenges.
Eunice Zavala Chaparro
MD – Obstetrician-Gynecologist & Infertility Specialist, Mother and Child Clinic
Experienced gynecologist and IVF specialist providing advanced reproductive treatments and personalized medical care to patients facing infertility.
Maz Adam Iqbal
International Surrogacy Consultant, UK Barrister & Mediator
UK barrister, mediator, and international surrogacy consultant with expertise in parental orders and complex legal frameworks, offering clarity and informed guidance to intended parents.
Martin Muderka
MD, PhD – Gynecologist & Reproductive Medicine Specialist, ReproGenesis clinic
Gynecologist and reproductive medicine specialist with clinical and academic expertise in infertility, cervical disease, and advanced prenatal screening.
Marko Oldenburger
PhD – Specialist Lawyer for Family Law & Medical Law, Germany
Specialist lawyer for family and medical law with extensive expertise in modern parentage, surrogacy, and international family law reforms.
Peter Hura
Specialist in Global IVF Sample Shipping & CEO of Ark Cryo Inc.
Global IVF sample shipping expert with 10+ years of experience ensuring safe, compliant, and reliable transport of reproductive materials worldwide.
Santiago Martinez
Founding Partner & Legal Representative, Colombia
Colombian attorney specializing in surrogacy and cross-border legal solutions, with expertise in complex international family law frameworks.
Shaun Thomas
MPharm – Independent Surrogacy Consultant & Founder of The Surrogacy Father
Independent surrogacy consultant and proud father sharing medical knowledge, lived experience, and trusted global connections to support intended parents.
Vardan Stepanian
Corporate & International Transactions Lawyer, Managing Director of K&P Law Firm, Armenia
Corporate and finance lawyer advising on complex international transactions, with deep expertise in Armenia and Ukraine’s legal markets.
Zafer Atayurt
IVF Laboratory Director, Embryologist & Researcher, Ventus IVF clinic
IVF laboratory director and senior embryologist with over two decades of experience working in assisted reproduction and IVF laboratory science.
Bojana Mirosavljević
MSc – Embryologist & Patient Advocacy Leader | Reproductive Biology & Rare Disease Strategy Expert
Serbian embryologist and patient advocacy pioneer bridging laboratory science with patient-centered care.
Anisa Ajdini
MD – Medical Director & Fertility Specialist | ObGyn & Reproductive Medicine Expert
Albanian Medical Director and fertility specialist combining expertise in reproductive medicine, IVF, and advanced gynecological care.
Alona Kalchuk
Attorney in International Surrogacy & Reproductive Law
Attorney specializing in international surrogacy and reproductive law with 8+ years of experience in complex cross-border legal frameworks.
Tamar Abramidze
LLM – Head of Legal Department | International Surrogacy & Reproductive Law Specialist
Georgian attorney specializing in international surrogacy and reproductive law with expertise spanning Georgia, Ukraine, and cross-border jurisdictions.
Lauragh Goggin
Mother through surrogacy
Cassie Destino
Certified Fertility Doula
Eser Ağar
MD – Specialist in Obstetrics & Gynecology
Specialist in Obstetrics and Gynecology with over 20 years of clinical experience in infertility care, HPV treatment, and cosmetic gynecology.
Tetiana Shepliakova
MD – Fertility Specialist & Obstetrician-Gynecologist
Experienced fertility specialist supporting individuals and couples through IVF treatment, reproductive health, and complex infertility care.
Nenad Nikolić
Clinical Embryologist, Molecular Biologist, Founder of VivaFert
Clinical embryologist and molecular biologist helping intended parents understand IVF, laboratory processes, and complex fertility decisions with clarity and confidence.
Want to learn directly from our experts? Join one of our upcoming courses and get access to the guidance you’ve been looking for.
Family By Choice - Trusted by Families, Agencies and Experts
At Family By Choice, trust isn’t just a word – it’s the foundation of everything we do. Thousands of parents have already walked this road with us, and their stories are our strongest proof.
🌟 3,500+ parents empowered by our team
⭐ Rated 4.9/5 by our community
Every journey is different, but the need for hope, guidance, and connection is universal.
Here’s what our community says about how FamilyByChoice helped them feel seen, supported, and more confident in their next steps.
Check our most liked courses
Two Dads and a Dream
Building LGBTQ+ Families
Empowering video course that supports gay couples as they explore the emotional, legal, and practical aspects of becoming fathers through surrogacy. With expert insight, heartfelt stories, and clear educational guidance, it offers hope, clarity, and a deep sense of belonging to anyone dreaming of building a family with love and intention.
Artificial Intelligence (AI) in Fertility
IVF & Fertility Journey
Cutting-edge course that explores how AI is revolutionizing every stage of fertility treatment — from embryo selection and sperm analysis to improving how clinicians design and adapt IVF protocols.
With science-backed insights, it shows how technology is making fertility care smarter, faster, and more precise for both patients and professionals.
Surrogacy Abroad: Navigating Global Programs and Legalities
The Surrogacy Journey
A touching, empowering video course that walks you through the emotional and practical experience of exploring international surrogacy. With warmth, honesty, and clear educational insight, it supports couples and individuals, including surrogacy for single parents, surrogacy for LGBTQ+ families, as they learn about each stage of the journey with courage and heart.
This course is a hand to hold on your way to parenthood – filled with hope, love, and the belief that every family begins with a dream.
Get Complete Access to Our Course Library, Live Sessions & Community – Start Your Journey Today!
Knowledge That Moves You Forward
Take a moment to slow down, breathe, and read. Our blog is here to offer you clarity, compassion, and small pieces of light — exactly when you need them most.
Fresh vs. Frozen Donor Eggs: What’s the Difference?
How to Do IVF with Donor Eggs: A Complete Beginner’s Guide
Embryo Banking Explained: What It Is, When It Happens, and Why It Matters for Your Journey
Preparing for IVF: Questions to Ask Your Fertility Doctor
What to Expect When You’re Expecting via Surrogacy: An Emotional Guide for Intended Parents
How to Start Surrogacy with Donor Eggs: A Complete Guide for Every Family
Would you like to know about our newest content?
Still Not Sure Where To Start?
We know the path to parenthood can feel overwhelming — IVF, surrogacy, donor options, adoption… so many choices, and so much conflicting advice. You don’t have to figure it out alone.
Whether you’re just starting your research or already exploring next steps, we’ll help you gain clarity and confidence.
Start by reaching out to us directly – we’re here to help you understand your options.