FamilyByChoice
Expert-Led Courses for Every Path to Parenthood
Family By Choice is a learning platform for anyone building a family.
We offer expert-led courses taught by 25 world-renowned speakers on Surrogacy, IVF, Egg, Sperm and Embryo Donation, and Building LGBTQ+ Families.
Access them anytime through our free iOS & Android app, in 6 languages: English, Español, Français, Deutsch, Hrvatski & Srpski.
About us
Family By Choice empowers everyone on their family-building journey with inclusive, evidence-based courses.
We welcome heterosexual and LGBTQ+ couples, singles, and solo parents alike, offering clear, compassionate guidance on family-building options such as IVF, donor conception, surrogacy, and more.
Driven By Care, Led by Experts
Our curated courses are designed to give you the knowledge, tools, and emotional support you need – whether you’re just starting out or exploring more complex fertility and family-building options. With research-backed information and supportive mindset courses, each course is here to help you move forward with clarity, confidence, and compassion.
How Family By Choice Platform Works?
Three simple steps and you're in — start watching your courses the same day.
1. Choose your membership
Select the membership plan that works best for you and gives you access to the courses and resources you need.
2. Complete the payment
Finish checkout securely. Once your payment is confirmed, your membership access is unlocked.
3. Download the app and create your account
Download the app, create your account, and start watching your courses anytime, at your own pace.
Learn and Participate At Your Own Pace
Our courses, communities and free resources in the blog section are designed to give you knowlege, tools, and emotional support your need – whether you’re just beginning your research on natural fertility support or exploring more complex paths to building your family. From research-informed medical and legal information to supportive mindset practices, our goal is to help you move forward with confidence and compassion.
Get Complete Access to Our Course Library, Live Sessions & Community
Explore Our Courses
Surrogacy Journey
IVF & Fertility Journey
Egg, Sperm & Embryo Donation
Single Parent Journey
Building LGBTQ+ Families
Natural Fertility Support
Mind and Body Preparations
Learn from Experts
From fertility doctors and legal specialists to nutritionists and therapists – our team is here to share reliable information and heartfelt support.
Sanja Jovanovic
The visionary Co-founder and director of Family By Choice, Fertility Advocate & IVF Entrepreneur
Olga Pysana
Co-founder Family By Choice, Independent International Surrogacy Consultant
Stephen Page
Family & Fertility Lawyer, Surrogacy Law Specialist
Leading Australian family and fertility lawyer with decades of experience in surrogacy, assisted reproductive technology, and parentage law.
Stephanie M. Caballero
Esq. – Reproductive Law Attorney & Surrogacy Advocate
Nationally recognized reproductive law attorney guiding intended parents, surrogates, and donors through complex assisted reproduction journeys.
León Altamirano
Surrogacy & Reproductive Law Attorney
Pioneer in surrogacy and reproductive law in Mexico with over a decade of experience supporting international intended parents.
Anastasia Herman
International ART Lawyer, Ukraine
International lawyer and reproductive law expert helping intended parents understand global fertility and surrogacy arrangements.
Daria Harvey
Founder & Manager at your IVF Doula, Senior Embryologist
Founder of Your IVF Doula, supporting individuals and couples on their assisted reproduction journey with clarity, confidence, and science-backed insight.
Anastasiia Zahrebeleska
MD – Obstetrician-Gynecologist & Infertility Specialist, Lita Clinic
Compassionate reproductive medicine specialist providing care to individuals and couples facing complex infertility and assisted reproduction challenges.
Eunice Zavala Chaparro
MD – Obstetrician-Gynecologist & Infertility Specialist, Mother and Child Clinic
Experienced gynecologist and IVF specialist providing advanced reproductive treatments and personalized medical care to patients facing infertility.
Maz Adam Iqbal
International Surrogacy Consultant, UK Barrister & Mediator
UK barrister, mediator, and international surrogacy consultant with expertise in parental orders and complex legal frameworks, offering clarity and informed guidance to intended parents.
Martin Muderka
MD, PhD – Gynecologist & Reproductive Medicine Specialist, ReproGenesis clinic
Gynecologist and reproductive medicine specialist with clinical and academic expertise in infertility, cervical disease, and advanced prenatal screening.
Marko Oldenburger
PhD – Specialist Lawyer for Family Law & Medical Law, Germany
Specialist lawyer for family and medical law with extensive expertise in modern parentage, surrogacy, and international family law reforms.
Peter Hura
Specialist in Global IVF Sample Shipping & CEO of Ark Cryo Inc.
Global IVF sample shipping expert with 10+ years of experience ensuring safe, compliant, and reliable transport of reproductive materials worldwide.
Santiago Martinez
Founding Partner & Legal Representative, Colombia
Colombian attorney specializing in surrogacy and cross-border legal solutions, with expertise in complex international family law frameworks.
Shaun Thomas
MPharm – Independent Surrogacy Consultant & Founder of The Surrogacy Father
Independent surrogacy consultant and proud father sharing medical knowledge, lived experience, and trusted global connections to support intended parents.
Vardan Stepanian
Corporate & International Transactions Lawyer, Managing Director of K&P Law Firm, Armenia
Corporate and finance lawyer advising on complex international transactions, with deep expertise in Armenia and Ukraine’s legal markets.
Zafer Atayurt
IVF Laboratory Director, Embryologist & Researcher, Ventus IVF clinic
IVF laboratory director and senior embryologist with over two decades of experience working in assisted reproduction and IVF laboratory science.
Bojana Mirosavljević
MSc – Embryologist & Patient Advocacy Leader | Reproductive Biology & Rare Disease Strategy Expert
Serbian embryologist and patient advocacy pioneer bridging laboratory science with patient-centered care.
Anisa Ajdini
MD – Medical Director & Fertility Specialist | ObGyn & Reproductive Medicine Expert
Albanian Medical Director and fertility specialist combining expertise in reproductive medicine, IVF, and advanced gynecological care.
Alona Kalchuk
Attorney in International Surrogacy & Reproductive Law
Attorney specializing in international surrogacy and reproductive law with 8+ years of experience in complex cross-border legal frameworks.
Tamar Abramidze
LLM – Head of Legal Department | International Surrogacy & Reproductive Law Specialist
Georgian attorney specializing in international surrogacy and reproductive law with expertise spanning Georgia, Ukraine, and cross-border jurisdictions.
Lauragh Goggin
Mother through surrogacy
Cassie Destino
Certified Fertility Doula
Eser Ağar
MD – Specialist in Obstetrics & Gynecology
Specialist in Obstetrics and Gynecology with over 20 years of clinical experience in infertility care, HPV treatment, and cosmetic gynecology.
Tetiana Shepliakova
MD – Fertility Specialist & Obstetrician-Gynecologist
Experienced fertility specialist supporting individuals and couples through IVF treatment, reproductive health, and complex infertility care.
Nenad Nikolić
Clinical Embryologist, Molecular Biologist, Founder of VivaFert
Clinical embryologist and molecular biologist helping intended parents understand IVF, laboratory processes, and complex fertility decisions with clarity and confidence.
International Manager, Hatch Egg Donation & Surrogacy & Pacific Fertility Center Los Angeles
Want to learn directly from our experts? Join one of our upcoming courses and get access to the guidance you’ve been looking for.
Family By Choice - Trusted by Families, Agencies and Experts
At Family By Choice, trust isn’t just a word – it’s the foundation of everything we do. Thousands of parents have already walked this road with us, and their stories are our strongest proof.
🌟 3,500+ parents empowered by our team
⭐ Rated 4.9/5 by our community
⭐ 24 World Wide Known Speakers in Courses
Every journey is different, but the need for hope, guidance, and connection is universal.
Here’s what our community says about how FamilyByChoice helped them feel seen, supported, and more confident in their next steps.
Check our most liked courses
Two Dads and a Dream
Building LGBTQ+ Families
Empowering video course that supports gay couples as they explore the emotional, legal, and practical aspects of becoming fathers through surrogacy. With expert insight, heartfelt stories, and clear educational guidance, it offers hope, clarity, and a deep sense of belonging to anyone dreaming of building a family with love and intention.
Artificial Intelligence (AI) in Fertility
IVF & Fertility Journey
Cutting-edge course that explores how AI is revolutionizing every stage of fertility treatment — from embryo selection and sperm analysis to improving how clinicians design and adapt IVF protocols.
With science-backed insights, it shows how technology is making fertility care smarter, faster, and more precise for both patients and professionals.
Surrogacy Abroad: Navigating Global Programs and Legalities
The Surrogacy Journey
A touching, empowering video course that walks you through the emotional and practical experience of exploring international surrogacy. With warmth, honesty, and clear educational insight, it supports couples and individuals, including surrogacy for single parents, surrogacy for LGBTQ+ families, as they learn about each stage of the journey with courage and heart.
This course is a hand to hold on your way to parenthood – filled with hope, love, and the belief that every family begins with a dream.
Get Complete Access to Our Course Library, Live Sessions & Community – Start Your Journey Today!
Knowledge That Moves You Forward
Take a moment to slow down, breathe, and read. Our blog is here to offer you clarity, compassion, and small pieces of light — exactly when you need them most.
Embryo Donation and Donor Embryo Transfer: What You Need to Know Before Starting
What Is a Fertility Lawyer and When Do You Need One?
Where Is Surrogacy Legal for Gay Couples? A 2026 Country-by-Country Guide
Where Is Surrogacy Legal in Europe? A Guide for Every Kind of Intended Parent
LGBTQ+ Paths to Parenthood: A Practical Overview of Your Options
How to Start Surrogacy with Donor Sperm: A Step-by-Step Guide for European Intended Parents
Would you like to know about our newest content?
Still Not Sure Where To Start?
We know the path to parenthood can feel overwhelming — IVF, surrogacy, donor options, adoption… so many choices, and so much conflicting advice. You don’t have to figure it out alone.
Whether you’re just starting your research or already exploring next steps, we’ll help you gain clarity and confidence.
Start by reaching out to us directly – we’re here to help you understand your options.
Most Common Questions Asked
Q: Where do I watch the courses?
Courses are available exclusively through our free app. Download it here:
- iOS: Download on the App Store
- Android: Get it on Google Play
Once installed, sign in with your account to start watching.
All courses stream on demand, in 6 languages: English, Español, Français, Deutsch, Hrvatski & Srpski.
Q: Is the app free to download?
A: Yes. The app is completely free to download on both iOS and Android.
You’ll need an active membership to access the full courses, but downloading and setting up the app costs nothing.
Q: Do I need a membership to watch the courses?
A: Yes. Full course access requires a membership.
You can browse our course catalog and see what’s included before subscribing.
Visit our Membership Options page to choose the plan that fits you.
Q: Can I watch on more than one device?
A: Yes. Sign in with the same account on any iOS or Android device and your courses and progress will sync automatically, so you can pick up right where you left off.
Q: Can I watch courses offline?
A: For now, no. Courses stream on demand and require an internet connection.
We recommend a stable Wi-Fi or mobile connection for the best viewing experience.
Q: How do I sign up?
A: There are two ways to get started. Pick whichever is easier for you.
Option 1: Start on our website
- Click Choose Your Membership Plan and compare the monthly, six-month, and annual options.
- Select your plan and click Subscribe now.
- Create your account with your first name, last name, email address, and password. Important: the email and password you enter here are the same ones you’ll use to log in to the app. Then click Continue.
- Enter your payment details (and a promo code, if you have one), then click Pay now.
- After a successful payment, you’ll be taken to the Thank You page. Download the app using the links there or from your Welcome email, then log in with the same email and password. Your subscription is already active.
Option 2: Start in the app
- Download the Family By Choice app from the App Store or Google Play.
- Open the app and tap Sign up to create your account.
- Choose your membership plan and complete your purchase.
- Once payment is confirmed, you’re logged in and ready to start watching.
Whichever way you start, you use one account for both the website and the app, so your membership and progress stay in sync.
Q: What happens after I subscribe?
A: After a successful payment, you’ll automatically be taken to the Thank You page, where you’ll find links to download the app from the App Store and Google Play.
You’ll also receive a Package Confirmation email (confirming your subscription is active) and a Payment Confirmation email (with your transaction details).
If you have not completed the app download yet, download the app from the Thank You page or your Welcome email, then log in with the same email and password you created during registration.
Your subscription will already be active.
Q: Which emails will I receive after subscribing?
A: You’ll receive three emails in total:
- Welcome email sent right after you create your account, with app download links and login instructions.
- Package Confirmation sent after your payment, confirming your subscription is active.
- Payment Confirmation sent after your payment, confirming your transaction details.
If you don’t see them, check your spam or promotions folder.
Q: Which email and password do I use to log in to the app?
A: Use the same email address and password you entered when creating your account at sign-up.
There’s no separate app registration. One account works for both the website and the app.
Q: Do I need any medical background to understand the lessons?
A: No. All our courses are created to be simple, clear, and easy to follow — even if you’re hearing some of these terms for the first time. We explain everything in everyday language, with empathy and zero judgment.
Q: Are these courses only for women going through IVF?
A: Not at all. Our courses are designed for anyone exploring fertility treatment — including those considering egg or sperm donation, surrogacy, natural fertility support, or LGBTQ+ paths to parenthood.
Q: Can I take the courses at my own pace?
A: Absolutely. All our courses are fully self-paced, so you can start, pause, and continue whenever it suits you. There are no deadlines, and you can revisit any lesson as many times as you need.
Q: Are the courses suitable for couples or partners to take together?
A: Absolutely. All our courses are fully self-paced, so you can start, pause, and continue whenever it suits you. There are no deadlines, and you can revisit any lesson as many times as you need.