About us
FamilyByChoice - Your Partner in Building Families
The only platform combining medical and legal expertise, peer community, and personalized coaching across the entire reproductive journey.
Meet the Experts
Behind every course and resource at Family By Choice is a team of dedicated professionals who live and breathe this mission. Our experts bring decades of experience—and just as importantly, deep compassion—to support you on your journey.
Medical Doctors & Fertility Specialists
We work with board-certified MDs and reproductive health specialists, embryologist who will guide through each course with the latest clinical knowledge and best practices in fertility care.
Mental Health Professionals
Our team has psychologists and counselors focused on emotional resilience, stress management, and mental wellbeing throughout the process.
Lawyers & Surrogacy Consultants
We couldn’t do much without legal and ethical advisors who make sure you understand your rights and options every step of the way.
Parents & Advocates
Our “village” is our greatest strength. Those who have walked the same path, are now sharing their experiences on how they became a family, ready to bring not just facts, but hope, strength to move on when things are not going smooth and joy about all the things that worked in their favour!
Sanja Jovanovic
The visionary Co-founder and director of Family By Choice, Fertility Advocate & IVF Entrepreneur
Olga Pysana
Co-founder Family By Choice, Independent International Surrogacy Consultant
Stephen Page
Family & Fertility Lawyer, Surrogacy Law Specialist
Leading Australian family and fertility lawyer with decades of experience in surrogacy, assisted reproductive technology, and parentage law.
Stephanie M. Caballero
Esq. – Reproductive Law Attorney & Surrogacy Advocate
Nationally recognized reproductive law attorney guiding intended parents, surrogates, and donors through complex assisted reproduction journeys.
León Altamirano
Surrogacy & Reproductive Law Attorney
Pioneer in surrogacy and reproductive law in Mexico with over a decade of experience supporting international intended parents.
Anastasia Herman
International ART Lawyer, Ukraine
International lawyer and reproductive law expert helping intended parents understand global fertility and surrogacy arrangements.
Daria Harvey
Founder & Manager at your IVF Doula, Senior Embryologist
Founder of Your IVF Doula, supporting individuals and couples on their assisted reproduction journey with clarity, confidence, and science-backed insight.
Anastasiia Zahrebeleska
MD – Obstetrician-Gynecologist & Infertility Specialist, Lita Clinic
Compassionate reproductive medicine specialist providing care to individuals and couples facing complex infertility and assisted reproduction challenges.
Eunice Zavala Chaparro
MD – Obstetrician-Gynecologist & Infertility Specialist, Mother and Child Clinic
Experienced gynecologist and IVF specialist providing advanced reproductive treatments and personalized medical care to patients facing infertility.
Maz Adam Iqbal
International Surrogacy Consultant, UK Barrister & Mediator
UK barrister, mediator, and international surrogacy consultant with expertise in parental orders and complex legal frameworks, offering clarity and informed guidance to intended parents.
Martin Muderka
MD, PhD – Gynecologist & Reproductive Medicine Specialist, ReproGenesis clinic
Gynecologist and reproductive medicine specialist with clinical and academic expertise in infertility, cervical disease, and advanced prenatal screening.
Marko Oldenburger
PhD – Specialist Lawyer for Family Law & Medical Law, Germany
Specialist lawyer for family and medical law with extensive expertise in modern parentage, surrogacy, and international family law reforms.
Peter Hura
Specialist in Global IVF Sample Shipping & CEO of Ark Cryo Inc.
Global IVF sample shipping expert with 10+ years of experience ensuring safe, compliant, and reliable transport of reproductive materials worldwide.
Santiago Martinez
Founding Partner & Legal Representative, Colombia
Colombian attorney specializing in surrogacy and cross-border legal solutions, with expertise in complex international family law frameworks.
Shaun Thomas
MPharm – Independent Surrogacy Consultant & Founder of The Surrogacy Father
Independent surrogacy consultant and proud father sharing medical knowledge, lived experience, and trusted global connections to support intended parents.
Vardan Stepanian
Corporate & International Transactions Lawyer, Managing Director of K&P Law Firm, Armenia
Corporate and finance lawyer advising on complex international transactions, with deep expertise in Armenia and Ukraine’s legal markets.
Zafer Atayurt
IVF Laboratory Director, Embryologist & Researcher, Ventus IVF clinic
IVF laboratory director and senior embryologist with over two decades of experience working in assisted reproduction and IVF laboratory science.
Bojana Mirosavljević
MSc – Embryologist & Patient Advocacy Leader | Reproductive Biology & Rare Disease Strategy Expert
Serbian embryologist and patient advocacy pioneer bridging laboratory science with patient-centered care.
Anisa Ajdini
MD – Medical Director & Fertility Specialist | ObGyn & Reproductive Medicine Expert
Albanian Medical Director and fertility specialist combining expertise in reproductive medicine, IVF, and advanced gynecological care.
Alona Kalchuk
Attorney in International Surrogacy & Reproductive Law
Attorney specializing in international surrogacy and reproductive law with 8+ years of experience in complex cross-border legal frameworks.
Tamar Abramidze
LLM – Head of Legal Department | International Surrogacy & Reproductive Law Specialist
Georgian attorney specializing in international surrogacy and reproductive law with expertise spanning Georgia, Ukraine, and cross-border jurisdictions.
Lauragh Goggin
Mother through surrogacy
Cassie Destino
Certified Fertility Doula
Eser Ağar
MD – Specialist in Obstetrics & Gynecology
Specialist in Obstetrics and Gynecology with over 20 years of clinical experience in infertility care, HPV treatment, and cosmetic gynecology.
MD – Fertility Specialist & Obstetrician-Gynecologist
Experienced fertility specialist supporting individuals and couples through IVF treatment, reproductive health, and complex infertility care.
Nenad Nikolić
Clinical Embryologist, Molecular Biologist, Founder of VivaFert
Clinical embryologist and molecular biologist helping intended parents understand IVF, laboratory processes, and complex fertility decisions with clarity and confidence.
Our Mission
We believe every family path deserves support, whether through fertility treatments, surrogacy, donation, or single parenthood. No journey should feel lonely, and no dream of parenthood should be out of reach. Our mission is to walk beside you, offering guidance, knowledge, and encouragement at every step.
Our Vision
Our Story
Family By Choice was created by parents, fertility experts, industry professionals and advocates who saw firsthand how overwhelming the journey to parenthood can be. We’ve lived it, supported it, and witnessed the countless challenges along the way.
For many intended parents, the path is filled with scattered information, confusing medical jargon, stigma, and sadly—even scams. These struggles can turn what should be a hopeful chapter into one of stress and uncertainty.
We want this platform to change that. Family By Choice exists to bring clarity, compassion, and trust back into the process. Here, every intended parent can find reliable information, heartfelt guidance, and a safe space to feel supported—because no one should face this journey alone.
Our Approach
- Step-by-Step Structured Courses Practical learning paths that simplify a complex process and help you move forward with confidence.
- Evidence-Based Guidance Everything we share is backed by trusted research, leading experts, and real-world experience.
- Emotional & Mental Wellbeing Parenthood journeys are as much about the heart as the body—we place equal focus on resilience, self-care, and hope.
- Inclusive for Everyone Whether you’re a heterosexual couple, LGBTQ+ family, or a single parent by choice, you belong here.
Now that you know what we do, here is what we are not doing and will never be doing:
We are not selling surrogacy or fertility packages, and we are not tied to any clinic or agency.
Our only goal is to empower you with knowledge and support, so you can make the choices that feel right for you.
We are here to offer guidance, empathy, community support and a safe place where you can ask everything that’s on your mind – happy or sad, good or bad.
Trust & Transparency
When it comes to your path to parenthood, trust matters.
That’s why everything we do is rooted in openness, reliability, and accountability.
Our Impact So Far
- 3,500+ parents educated through our programs
- Rated 4.9/5 by course alumni
- Loved by 600+ families who have welcomed their children with our support
Professional Standards
We collaborate with fertility experts, psychologists, and family advocates. Our guidance is always evidence-based, never influenced by outside agendas.
Your Privacy Matters
We know how sensitive this journey can be. That’s why your personal information is protected with the highest standards of data privacy. You decide what to share, and your trust is never taken for granted.
At Family By Choice, transparency isn’t just a promise—it’s how we earn the privilege of walking beside you on this journey.
Our Community
At Family By Choice, learning is just the beginning. What truly makes this journey meaningful is knowing you’re not alone.
When you enroll, you gain access to a supportive global community of parents walking the same journey. Here, you can share your story, ask questions, celebrate milestones, and find comfort in voices that truly understand.
It’s more than a network! It’s a circle of belonging, built on empathy, trust, and the belief that every path to parenthood deserves to be honored.
Testemonials & Stories
Nothing speaks louder than the voices of families who’ve walked this path. Here are just a few of the stories shared by our community: