Family By Choice is an online education platform for people building a family through IVF, donation, surrogacy and every other route. Doctors, embryologists and lawyers explain each step in plain language, so people understand their options, prepare for appointments and feel less alone.
For employers, we turn this into a ready-made benefit: private support for employees, practical training for managers, and almost no work for HR.
Already offer a fertility benefit such as Carrot or Maven? Family By Choice works alongside it, helping employees understand their options and actually use the cover you already pay for.
No fertility benefit yet? Education is the simplest and most affordable place to start.
Many of your employees are going through IVF, donation or surrogacy while working full time. Most of them never tell anyone at work. So HR sees the symptoms, but rarely the cause.
One IVF cycle can mean several scans within a few days, often booked with less than a day's warning. Many employees use sick leave or holidays so nobody has to know.
Hormone medication can bring fatigue and mood swings. The two-week wait for results is one of the hardest parts of treatment, and it usually happens at the desk.
A failed cycle or a pregnancy loss brings real grief. At work it is carried in silence, because nobody knows it happened.
Treatment makes the coming months impossible to plan, so people quietly put their careers on hold.
Without support, some employees reduce their hours or leave for an employer they believe will understand.
A well-meant question can hurt. Saying nothing can feel like indifference. Most managers simply don't know what to say.
Each of these has a cost: lost productivity, extra pressure on the rest of the team, and the price of replacing someone you already trained.
Talk to usTick what has happened in your company in the last year.
Tick the statements that apply to see where you stand.
Employee fertility support isn't only the right thing to do. It protects the people and the work you depend on.
People remember who stood by them in the hardest moments. Support during treatment builds loyalty that lasts long after it.
When managers understand what treatment involves, they can plan around it with the employee instead of reacting to last-minute calls.
Reliable answers take away much of the fear of the unknown, so employees spend less energy searching and worrying alone.
Managers learn what to say, what not to ask and how to adjust workloads, lowering the risk of hurtful or discriminatory comments.
Inclusive employee benefits that cover every path to parenthood strengthen your employer brand and your diversity and inclusion goals.
Live in two weeks. No integration and no new process: we run the courses, the manager briefing and the expert Q&As.
A ready-to-use programme for employees and the people who manage them. Nothing to build, nothing to integrate.
Self-paced video courses on IVF, egg, sperm and embryo donation, surrogacy, male fertility, LGBTQ+ family-building and emotional wellbeing. In the free app for iOS and Android or on our online course platform, in English, Spanish, French, German, Croatian and Serbian.
A live 45-minute session for managers and HR. What treatment looks like week by week, what to say, what not to ask, and how to adjust workloads.
A practical 12-page guide your managers can keep and reread when it matters.
Get it freeMonthly online sessions where employees can ask doctors, lawyers and consultants their questions.
Your employees sign up with their own private account. You see only anonymous, combined numbers, such as how many people activated their access. Never who is watching what.
A benefit only some employees can use isn't really inclusive. Our courses cover every route to building a family.
Every article we publish is written or reviewed by a licensed doctor, without exception. Our courses are taught by 26 experts from clinics, labs and law firms across Europe and beyond.
A 30-minute call. We listen first: your team size, where your people are, what situations you've already faced.
Number of seats, languages, and a date for the manager briefing.
Employees receive a personal email with their login details and sign in through the free app or the online platform. Managers get the briefing and the guide. No IT integration needed.
30 minutes, no sales pitch. We listen first, then show you how other companies are handling this.
Prefer to read first? Get the free manager guide